The Impact of Technology on New Zealand’s Event Planning Industry

Share Post:

group of people attending a performance

New Zealand is a country known for its vibrant events industry. From large conferences to intimate weddings, there is always something to do in the Land of the Long White Cloud. However, with the rise of technology, New Zealand’s event planning industry has had to adapt to stay relevant in today’s world. In this article, we will dive into the impact of technology on the event planning industry in New Zealand, discussing the benefits and drawbacks of these changes.

Benefits of Technology

Technology has had a significant impact on the event planning industry in New Zealand. One of the major benefits of technology is the increased efficiency that it has enabled. Many event planners now use software to manage the entire event planning process, from budgeting to booking venues and caterers. This eliminates the need for tedious paperwork and manual processes, saving both time and money. Furthermore, software-based event planning allows planners to collaborate remotely, reducing the need for meetings and allowing teams to work flexibly.

Technology has also made it easier for event planners to reach and engage their target audiences. Social media platforms such as Facebook and Twitter offer a low-cost way to reach potential customers, enabling event planners to promote their upcoming events and create buzz around them. Additionally, technology allows event planners to use data to gain insights into their customers’ preferences, enabling them to tailor their offerings to suit their target market.

Drawbacks of Technology

While technology has had a positive impact on the event planning industry, it has also had some drawbacks. One of the main drawbacks of technology is that it can increase competition in the industry. With the proliferation of software-based event planning, there is increased competition between event planners to provide the best service to customers. Furthermore, technology can create a “one-size-fits-all” approach to event planning, which can lead to a lack of creativity and originality in the events.

Another potential drawback of technology is the potential for data breaches and security issues. As event planners rely heavily on technology for the planning process, there is a risk of data breaches and hacks. Furthermore, the use of technology can lead to a higher risk of fraud, as it is easier for criminals to take advantage of the lack of human oversight that some software-based processes may have.

Advice for Event Planners

For event planners in New Zealand, it is important to stay up to date with the latest technology trends and understand the impact it can have on the event planning industry. Here are some tips to help event planners make the most of technology:

  • Stay up to date: It is important to stay up to date with the latest developments in technology, as this will enable event planners to identify opportunities to use technology to their advantage.
  • Invest in security: Investing in the latest security measures is essential for event planners to protect their data and help reduce the risk of data breaches and hacks.

Finally, it is important for event planners to remember that technology can only do so much. It is still important for event planners to be creative in their approach and to provide personalised services to their clients. Technology should be seen as an enhancement to the event planning process, not a replacement.


In conclusion, technology has had a great impact on the event planning industry in New Zealand. While it has improved the efficiency and engagement of event planning, it can also increase competition and create security risks. Event planners should take the time to understand the impact of technology and make sure they are taking the necessary steps to stay ahead of the curve.

Stay Connected

More Updates